Currency ToolBox
Home
Calculator
Currency FAQ
Download Calculator
Currency
Information Center
Forex tips
Top Currency News
Euro information
Currency charting
Currency rates moves
Trade Currencies
Why trade currency
Free demo account info
Free currency newsletter
Free trading guide
Currency and
Related Industries
Travel
International Business
Global Investments
Business
International Business

Currency Conversion for Your Global Customer

As the Internet matures, so does a new breed of consumers - educated, international, and driven by convenience. The increasing pressure on ecommerce combined with low barriers to entry has made it very easy for your business to get lost in cyberspace. In order to succeed, it is not enough to simply set up shop. The savvy merchant must focus on customer relationship management for differentiation, to keep customers from straying off your website and onto your competitor's. Additions of tools such as a currency converter shows consideration for your international customers. It goes beyond catering to the international customer's convenience - which in itself is a potent incentive - and gives a strong statement about the preparedness and consumer-sensitivity of your business. A simple tool such as a currency converter demonstrates that your business is here to serve the global customer.

It is in this light that web-based businesses are maximizing the convenience and internationalization inherent in the Internet by raising the bar: streamlining page design, building crucial online alliances, and presenting their services oriented towards the global marketplace. The customer browsing your website is looking to compare prices, estimate expenses and calculate budget constraints. If the customer is not in your country, can you guarantee that they'll know the current currency exchange rate off the top of their head? Probably not. In the time that it takes for the customer to look for the exchange rate, you might have already lost that sale. The customer might decide to start comparing more prices. Or the customer might decide to look to a local merchant instead to avoid the hassle of currency exchanges. These are potential sales that you will never learn about. Since the Go Currency converter is a free tool that is simple to include, why take that risk?

Businesses in travel, import/export, retail and financial services industries stand to gain the most exposure to international clientele, but a currency converter has a wide application across many different industries. If any portion of your business comes from customers abroad, and if that portion has been growing in recent years, think about how a currency converter can positively affect your business. The global consumer is looking for convenience, accessibility, and an understanding that you are well equipped to handle their business. By placing the convenience of a currency converter at your customers' fingertips, you are distinguishing yourself from an otherwise identical product pool.

Constantly analyzing the evolving needs of the consumer, and understanding where your customers are coming from are critical to succeeding in the online market place. If you are unsure about where to start improving your ecommerce site, start small. Start with a currency converter.






Home | FAQ | Contact Us
© 2004 GoCurrency.com, all rights reserved Terms of Use, Copyright and Disclaimer