I think the article is written by sympathizer of traditional professors in colleges and universities. Those who think they can have tenure and go on sabbatical would have to think twice with the advent of MOOC, because they never thought twice about the rising tuition fee under all that financial bureaucracy of the schools they work for.
MOOC has far better learning opportunity. The author "forgot" to mention MOOC's discussion forums.
These are the ones whose chief interest is not teaching, but financial stability.
There are those professors whose main passion is teaching and learning. Those are rare gems.
A month later, Larry Cuban posted another article about his stand.
Over all, I see that all he could use to argue against MOOC was the absence of the sort of "learning" developed out of a rather personal teacher-student relationship. If he opens his eyes a little wider, he'd have to admit that most colleges nowadays aren't like that anymore, especially classes that host 50-100 students.
MOOC is for the motivated students, not the ignorant ones.
A poor attack by someone whose goal seems to be trying to keep his face-to-face teaching job.