A good article by Read Mercer Schuchardt in ChristianityToday brought my attention to Tyler Wigg Stevenson's book, "Brand Jesus", with a few excerpts that I've been waiting for others to say.
"What would you think if you were in a modern auditorium and heard the
presenter make "The wild claim that the messiah had arrived sometime in
the mid-seventies; that he had been an undocumented Filipino migrant
worker who spoke about the inbreaking kingdom of God; that, while
working in Guam, he had been brought in by the local ecclesiastical
authorities on trumped up civil charges; that the local governor had
caved to their demands and executed him for treason; and that his life
and death changed everything we thought we knew about God, the world, and ourselves"?" - Schuchardt
At the same time, Stevenson also emphasized that one should not tell American churchgoers to shun Brand Jesus for that would only be a superficial solution:
"Consumerism is bad. It is very, very bad, indeed. But it is no worse
than humans are, and we are no worse than we have always been. If we
are to deal genuinely with the problem of consumerism, we need to
answer the question of how its evil influences our world and our lives." - Stevenson (excerpt from Brand Jesus)
In conclusion, I couldn't have put it better than Schuchardt:
"Stevenson's book confirms that this de-Christianization is now all but
complete in American culture. Hopefully a remnant will read Stevenson's
book, take a break from eating, and start praying."