Then, it was about education. People go to colleges not for knowledge (even though that is what they have learned to say), but for careers. "古人培养精英,今人培养工匠".
Now, from what I could observe from social media: People work not to build a family (again, they still know what to say), but for a great vacation. Until they have spent it all in hotels, they come back to work for the next round of "fun".